Who We Are
Welcome to Fluffs LDN — where every tail tells a story.
How It All Began
Dogs have been a constant in my life — through childhood adventures, quiet evenings, and every milestone in between.
But in 2024, something magical happened: I welcomed a cheeky Cocker Spaniel named Diego into my world.
His boundless energy, curious sniffs, and the joy he brought to each day lit a spark in me.
I realised that it was time to turn my lifelong love for dogs into something real.
Fluffs LDN has always had a touch of London at its heart. Diego was born and raised right here in the capital — a true city dog through and through. From morning walks through Hyde Park to weekend adventures by the Thames, we’ve explored the iconic landmarks that make London so special. Those moments inspired me to weave the charm, energy, and timeless style of the city into Fluffs LDN. Every product is a little nod to where it all began — with one happy Cocker Spaniel discovering the best of London, tail wagging all the way.
That spark soon became Fluffs LDN— a dream dog-lover business born from muddy paws, wagging tails,
and the belief that dogs deserve care, comfort, and style.
Our Mission
At Fluffs LDN, our mission is simple but heartfelt:
To create thoughtful, high-quality products that bring joy to dogs and delight to their humans.
To celebrate the bond between you and your furry friend every step of the way.
To grow with integrity, where purpose and passion drive every decision.
Our Values
🐕 Passion & Authenticity
Every design, fabric, and detail is inspired by my real-life experience with Diego — because I believe the best ideas come from the heart.
❤️ Love & Care
From sourcing materials to shipping your parcel, everything is handled with thought and care. We make things for dogs, not just for sale.
🌿 Quality & Longevity
We create with the long haul in mind — durability, functionality, and timeless design over fleeting trends.
🌸 Community & Connection
Fluffs LDN isn’t just a brand — it’s a community of dog lovers who share stories, moments, and memories remembered for a lifetime.
From Our Home to Yours
Fluffs LDN is personal. It’s Diego’s mischief, muddy pawprints, and unfailing cuddles woven into every product. Whether you’re a first-time dog parent or a lifelong pup lover, I hope Fluffs LDN becomes part of your story too.
Thank you for being here. Let’s make tails wag together.